About Us

As a child, my dad always religiously brought out his 'tyre shoes' every summer (as originally the soles of the shoes where made from old tyres). These tyre shoes first landed on my dad's feet in the 1970's.  As a child, I was fortunate enough to have long hot summers in the Catalan region of Spain and as I grew up, I realised that the tyre shoes were in fact Avarcas made in Menorca.

Today, we may have moved further south to Malaga, but, the family tradition has continued. I along with my four young children continue to wear our Avarcas with love and affection. 

After 15 years teaching in London, I decided to share my passion and enthusiam for this product with you. The soul of my business originates in the beautiful Spanish island of Menorca, our shoes are designed by myself and are handcrafted by skilled local artisans and made from the finest materials and leathers.

As a result of this and with the aim of protecting the traditional Avarcas handcrafted on the island, the local government (Consell Insular) and the Shoemaker Association of Menorca (Associació de fabricants del Calçat de Menorca), developed this logo, a certified “denominación de origen” which certifies the authenticity of Mirame Avarcas and ensures high ethical standards.

Here's to sharing our family traditions with you.

Much Love

Helen